Can we profile our media targets in the same way as our customer segments?
Yes. All users of all media are profiled in detail by AMC. Media user profiling would be according to demographics and many other ownership, usage and lifestyle variables. Any of these can be used to select or refine a target audience definition and then re-run ratings.
Our objective is to offer clients the same degree of media granularity that exists in their own marketing plans.
For more information about this or our other products please CONTACT US.
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