How do loyalists, switchers and competitive loyalists respond to our ads?
All users of all media are profiled in detail by AMC according to demographics and many other ownership, usage, loyalty and lifestyle variables. Once you specify the media plan for your ad, or pull it up from the audit, you can see the estimated number of category users, purchasers, brand loyalists, etc., that were reached. Their pre-post preferences can then be observed directly.
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