06/27/08
Data collection starts
After careful planning and extensive technical trials, AMC started data collection for single source cross-media ratings in June. Initial survey coverage includes multiple new and old media (TV viewing, subway travel, retail store visiting, website usage, daily, weekly & monthly newspapers / magazines), plus product awareness and usage (for chewing gum, mobile phones, toothpaste and shampoo), category ownership, and respondent personality and lifestyle. Online access to multiple media planning data is expected in the coming months.
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