TV Ratings
Information about the target audience
- Daily local, national and cable program viewing
- Top TV programs watched
- Percent watching whole or part of TV program
- Preferences by program type and content
Information about TV programs
- Rating (among total audience)
- Share (among TV viewers)
- Concentration (% target audience)
- Coverage (% of target audience that watched)
- Duration of viewing
- Engagement
- Loyalty
Because, for TV, established ratings services exist, our data is validated against them but are not intended to be a substitute for ratings data from traditional providers. Our focus is specific target audiences, not viewership for entire cities. Our TV ratings data intended to be used in conjunction with AMC's non-TV media data to provide fully integrated multi-media insights.
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