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Which stores are best for our next promotion, to win trialists?

AMC can answer part of this, but part also depends on the cost of doing a promotional deal with retailers.  We provide store Penetration data (whether visited) and frequency data (number of times visited) among target audience for stores in past day, week and month.  Individual ratings are given for major outlets such as department stores.  Ratings by chain and individual branch for chain retailers are also possible.  Ratings are for visits to the store (not for advertising in the store) and can be provided by any combination of stores or store types. 

So we can tell a client exactly who they may reach and where.  After that, success depends on the creativity of the promo and support of the retail partner.

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