Retail Point of Sale Ratings
Information about the target audience
- Stores visited
- Frequency of visits by store
- Shopping behaviour
- Time spent in store
- Level of spending
- Categories and brands bought
Information about the store
- Estimated number of visitors (non duplicated)
- Concentration (% of total visitors that are target audience)
- Coverage (% of target audience that visit the site)
- Times visited
- By store chain and by specific outlets
AMC’s Retail POS ratings are analogous to ratings of other media. We assess the OTS – opportunity to see an ad – if the ad were inserted in a program, publication or website. In the case of POS, if a person visits a store where a marketer has placed communications material, that counts as an OTS. Whether that person actually will notice the POS materials depends on qualitative factors (such as their prominence, their placement in the store, existence of reps, etc.) and, of course, creative factors (the attention-grabbing power of the ad itself). These qualitative and creative factors are not counted as part of the ratings for a POS. AMC offers separate services to assess these.
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