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Tainted Brands
A consumer survey report on China’s melamine milk incident
 
The melamine milk scandal in China has shaken a developing pillar industry and promises knock on effects for the food sector and for dairy industry players worldwide.  All Media Count is capturing the impact of the scandal in our report “Tainted Brands” which covers 900 milk consumers in nine Chinese cities and regions shortly after the scandal broke.
 
Report Coverage
 
  • Impact on preferences for Sanlu, Yi Li, Mengniu and many other milk brands
  • The prevalence of different media types in communicating the scandal
  • Perceived trustworthiness of the mainstream media and other communication channels
  • Impact on perceptions of China’s milk industry and other major milk producers
  • Impact on perceptions of New Zealand and its milk products
Chart Sample
 
Key Information
 
Regions covered:        Beijing, Shanghai, Guangzhou, Shijiazhuang, Hebei rural, Lanzhou, Gansu rural, Chengdu and Sichuan rural
 
Date of Interviewing:    22nd to 26th September 2008
 
Methodology:             Telephone interview
 
Respondent Profile:    Men and women, aged 18-55 years, buyers of milk products
Pricing
 
 
Basic report
Data tables
Analytical report
look inside
Contains:
 
 
 
 Basic charts
(total sample base)
Yes
 
Yes
 Project summary
Yes
 
Yes
 Chart comments 
Yes
 
Yes
 Breakout tables
(sample split by region, sex, age, income)
 
 
Yes
 
Analysis and explanation of marketing implications
 
 
Yes
Length
Appr. 20 pages
See sample above
Approx. 30 pages
Approx. 60 pages
Price (buying in China)
         (buying overseas)
900 Rmb
US$140.00
9,900 Rmb
US$1,480.00
9,900 Rmb
US$1,480.00
Available date
7th October 2008
9th October 2008
15th October 2008
 
Notes:
 
  1. Reports are available in PDF or hard copy. 
  2. Delivery of hard copy within mainland China free of charge. Overseas, delivery of hard copy is charged additionally. 
  3. If a customer buys the Basic report and later wishes to purchase the Analytical report, the initial purchase price will be deducted (customer only pays for the Analytical report).
  4. Payment is via telegraphic transfer to AMC in Beijing (for payments in Rmb) and to AMC in Hong Kong (for payments in US$). Bank details available ion request. 
  5. Proof of payment is required before report is sent.
 
 
 
Contact
 
All Media Count (Beijing) Limited
Room 310 Da Wang Office Building
Block 13 No.12 Xi Da Wang Road
Chaoyang District, Beijing 100022, China
Cell:+86  13910123944
Tel:  +86 10 85893893 or 85890561
Fax: +86 10 85894527