Real CPM
What is it?
Real CPM lays out the best-value media choices for an upcoming campaign. Use it like a “shopping list” to select the right vehicles at good prices.
When media agencies try to plan a campaign without reliable audience figures, they are gambling with their clients' money. Gut-feel or experience-based adjustments to vendors' data are risky, typically 50% to 70% off, and a planner's judgment on this can make the difference between a media vehicle having an acceptable CPM or not.
Real CPM is built upon our Audience Stats for the 13 media types that we cover. Real CPM integrates audience data (number of impressions) with published rate card information from vendors. A standard price discounts is included. The agency can change the discount, but no more guesswork is needed on audience sizes or number of impressions.
Vehicles specified in the list are those which deliver your required target audience for the lowest possible CPM.
Who needs it?
Real CPM is most useful to media agencies and clients.
What does AMC need?
- List of media types to be used for the campaign and requirements / restrictions for use
- Target audience definition
- Summary of campaign strategy
What do clients get?
A comprehensive list of media vehicles that may be used for the campaign
- TV Programs
- Magazine & Newspaper titles
- Billboard and LED locations
- Website names and sub-domain
- Subway stations
- Store / building LCD networks
- etc.
Summary audience stats
Rate card price and standard discount (discount is editable)
CPM
How long does it take?
A Real CPM report can usually be delivered within 10 working days.
AMC is media neutral and fully independent
