Radio Ratings
Information about the target audience
- Daily local, national and online streaming program listening
- Channel usage by day part
- Top radio programs listened to
- Percent listening to whole or part of a program
- Preferences by radio program type and content
Information about radio programs and channels
- Rating (among total audience)
- Share (among listeners)
- Concentration (% of listeners that are target audience)
- Coverage (% of target audience that listened)
- Duration of listening
- Engagement
- Loyalty
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