Products
AMC's multiple media rating and planning products make use of our unique single-source data set. For the first time, this gives media buyers the breadth and the granularity needed to evaluate their brand building activities, and it allows companies to define the target audience for their media campaigns in line with their own customer segments.
Breadth
All marketers know that media spending could be better managed, that opportunities exist in non-TV media to get their message across at a lower price and/or with better reach. In the past it has been difficult to justify shifting budget to non-TV media without numbers to support the decision. All Media Count now gives media buyers and planners the information they need - a view of media which covers all media.
Granularity
Media data has historically been provided in silos with very rough household and broad demographic groupings. Now, with a AMC's continuous cross media and product usage panel clients can access media, product and lifestyle variables for almost any imaginable target audience - thus knowing what any kind of person watches, listens to, reads and sees. Marketers can now reach exactly who they want to, with less waste than before.
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