• Cross Media Analysis
• Media Ratings
  • TV Ratings
  • Radio Ratings
  • Magazine & Newspaper Ratings
  • Internet Ratings
  • Outdoor, Ambient and Lift Lobby Ratings
  • Retail Point of Sale Ratings
• Advertising Research
• Custom Research
• Reports

Outdoor, Ambient and Lift Lobby Ratings

Information about the target audience

• Locations in a city visited and passed through – locations which also containing outdoor, ambient or lift lobby ads ie. where advertising exposure could take place
• Travel habits and practice – such as vehicle usage, daily frequencies, other activities while traveling – which act as modifiers to the ad exposure which may occur

Information about the site (an area or a building) or mode of transport (a train or bus)

• Estimated number of visitors (non duplicated)
• Concentration (% of total visitors that are target audience)
• Coverage (% of target audience that visit the site)
• Times visited
• OTS for the site, adjusted by traffic type

AMC’s outdoor and ambient and lift lobby ratings are analogous to ratings of other media. We assess the OTS – opportunity to see an ad – if the ad were inserted in a program, publication or website. In the case of outdoor and ambient and lift lobby, if a person passes through the area where the support (billboard, sign or LCD) exists, that counts as an OTS for the ad which is on the support. Whether that person actually will notice the ad on the support depends on qualitative factors (such as the size of the billboard, the angle to the viewer, distance from the viewer, how the viewer is traveling, billboard illumination, number of other ads playing on the LCD etc.) and, of course, creative factors (the attention-grabbing power of the ad itself). These qualitative and creative factors are not counted as part of the ratings for a site. AMC offers separate services to assess these.

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