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Other Ways to Waste A&M Budget

This is pretty random stuff. It's here because it catches my attention; I'll try and explain why it should matter, unless it's self-evident.

For articles that are more thought-out and supported by media-neutral data, take a look at Media Waste Analysis.

3/4 of the reach in a typical TV campaign comes from just 1/4 of the money spent.

If spending more than a million Rmb in a major city, look for heavy waste when over 50% is allocated to one media type.



Two-thirds of shoppers pay no attention whatsoever to LCD ads in supermarkets.



Taxi LCD misses 50% to 60% of taxi riders. More than one-third of taxi riders usually sit in the front - making them unreachable by taxi LCD in most cities. And one-third of back seat passengers either try to ignore the LCD or turn it off, if they can.

Although staying in the room, one-third of TV viewers actively avoid watching ads (but more than one-half actively pay attention!)



Once diminishing returns set in, online is just as wasteful as TV.

We know which half is wasted

Other Ways to Waste A&M Budget