Market Mix Modeling
AMC data is ideal for market mix modeling
- Wide geographies
- Multiple definable segments
- Time series data
We know the details of what people do with their daily lives. What media they use and enjoy, what marketing communications they have been exposed to, what products they own and use, what brands they relate most closely to and why, almost every aspect of how they live. Combining this with client data (such as retail audit data, distribution, advertising expenditure, below-the-line investments) enables a rich analysis of cause-and-effect.
Because AMC's data is so comprehensive, we bring more to the analysis.
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