Magazine & Newspaper Ratings
Information about the target audience
- Incidence of past issue and past period readership for all major titles
- Percent reading whole or part of the issue
- Magazine content preferences
Information about the magazine issue
- Circulation
- Rate of purchase
- Readers per copy
- Concentration (% of total readers that are target audience)
- Coverage (% of target audience that read this issue)
- Times read
- Time spent reading
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