Internet Ratings
Information about the target audience
- Top sites visited at home and at work
- Site usage habits and practice
- Preferences for site content
Information about the site
- Estimated number of visitors (non duplicated)
- Concentration (% of total visitors that are target audience)
- Coverage (% of target audience that visit the site)
- Times visited
- Time spent
Because, for internet, some ratings data exist, we make some use of it for validation purposes. AMC data, however, is not intended to be a substitute for such data provided by the site owner.
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