Customized Research
AMC offers a full range of customized research services for all media and advertising related business issues. Our experience covers consumer packaged goods, food & beverage, financial services, retail, travel, alcohol, automotive, pharmaceutical and technology industries.
Our methodological expertise includes brand health monitoring, brand tracking, copy pre-testing, communication strategy testing, volume forecasting, customer satisfaction and loyalty measurement, mystery shopping, focus groups, depth interviews, accompanied shopping, ethnographic research, new product development, media and advertising consulting.
We specialize in evaluating media reach and impact, particularly for campaigns deploying new media, un-rated media and cross-media.
We also offer training on media research, market research, presentation design and presentation skills for market research and media research professionals.
AMC is media neutral and fully independent
