Cross Media Analysis
Single-source data, which provides comparable measures for all the major media, is the only realistic way forward in planning multi-media campaigns. Planners have traditionally relied on assumption-based mathematical models or demographic similarities between different media panels to draw inferences about what the joint usage of more than one medium would be. Because of their complexity, these attempts have usually been limited to just two primary media.
By directly counting all media used, for each individual person, AMC enable marketers to see exactly how much of an ad's reach and impact are generated through each of the channels chosen for a campaign.
And by the analysis of competitor campaigns or same-target campaigns for other categories (which AMC also collect), our clients can learn which media strategies are likely to work on their own target audiences, without having to invest their own money to find out.
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