Vehicle Profile
What is it?
A Vehicle Profile tells a client exactly what they’ll get from a media vehicle or network. It is a close up of its audience and an unbiased assessment of a vehicle's value.
Who needs it?
A Vehicle Profile is most useful to media owners / publishers, media brokers and investors.
What does AMC need?
Just tell us the name of the media vehicle(s) of interest to you.
What do clients get?
- Gross Traffic - unduplicated audience size / unique visitors coming into contact with the vehicle by day, week and month. This data comes from AMC's own proprietary panel, not from media vendors.
- Frequency distribution and average frequency of contact of audience with the vehicle
- Audience profile
- Demographics
- Product ownership & usage
- Lifestyle
- Value rating. This is based on the vendors' rate card and discount that you define.
How long does it take?
Most Vehicles Profiles can be delivered within 3 working days.
AMC is media neutral and fully independent
