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Vehicle Profile

What is it?

A Vehicle Profile tells a client exactly what they’ll get  from a media vehicle or network.   It is a close up of its audience and an unbiased assessment of a vehicle's value.

 

Who needs it?

A Vehicle Profile is most useful to media owners / publishers, media brokers and investors.

What does AMC need?

Just tell us the name of the media vehicle(s) of interest to you.

What do clients get?

 

  • Gross Traffic - unduplicated audience size / unique visitors coming into contact with the vehicle by day, week and month.  This data comes from AMC's own proprietary panel, not from media vendors. 

 

  • Frequency distribution and average frequency of contact of audience with the vehicle 

 

  • Audience profile

    • Demographics

    • Product ownership & usage

    • Lifestyle

 

  • Value rating.  This is based on the vendors' rate card and discount that you define. 

 

How long does it take?

Most Vehicles Profiles can be delivered within 3 working days.

 

 

AMC is media neutral and fully independent