Context neutral copy test
AMC’s Context Neutral Copy Test AMCONTEXT is the first ad pre test to fully account for different viewer preferences in programming content.
We use a fully interactive exposure environment, one which allows respondents to switch between dozens of programs, just as they do in real life, enabling them to watch what they want, when they want. Why is this important? Because if a person likes the program, the embedded test ad is more likely to work on her.
In AMCONTEXT each respondent gets to choose the program(s) that have real personal interest to him or her, so the level of is equal for all respondents in each test and equal between all tests. This removes the bias in other copy testing systems that occurs from different levels of engagement among different people watching the same TV program.
Overview of Content
- Persuasion
- Recognition and Recall
- Recall content analysis (optional)
- Idea analysis (optional)
- Likes & dislikes (optional)
- Driver analysis
Unique Features of AMCONTEXT
o Ad assessments are not influenced by the programming
o Image Flow recall analysis
o Avoidance analysis
o Vehicle selection recommendations – identify the program types that will enable your ad to achieve maximum in-market impact.
Read more about Surrounding context in advertising tests.
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