Our competitor started using radio ads. Is it working for them?
AMC's system can show how many of your competitors' customers (and your own) are reachable through radio. By crossing this with radio ad audit data, we know who has heard their ads and, if there is enough base size (which depends on the size of the brand) we can see if those exposed to the ad are being influenced by it. This question can also be addressed to some degree through continuous tracking or post-testing.
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