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Applbox.
AMC's industry-leading cross media planning tool

Realistic

Day-to-day media usage data
Eleven media types, more than 10,000 vehicles at your fingertips
Media-neutral . Our metrics mean the same thing across the board

Intuitive

Just five easy steps to building a cross-media plan
Build from the ground up or start with a TV plan and build the non-TV stages around it

Fast

Build, compare and modify scenarios and instantly how your audience reach changes
A typical cross media plan takes 30-60 minutes to build in Applbox

3/4 of the reach in a typical TV campaign comes from just 1/4 of the money spent.

If spending more than a million Rmb in a major city, look for heavy waste when over 50% is allocated to one media type.



Two-thirds of shoppers pay no attention whatsoever to LCD ads in supermarkets.



Taxi LCD misses 50% to 60% of taxi riders. More than one-third of taxi riders usually sit in the front - making them unreachable by taxi LCD in most cities. And one-third of back seat passengers either try to ignore the LCD or turn it off, if they can.

Although staying in the room, one-third of TV viewers actively avoid watching ads (but more than one-half actively pay attention!)



Once diminishing returns set in, online is just as wasteful as TV.

We know which half is wasted

Applbox. AMC's industry-leading cross media planning tool

Applbox.
AMC's industry-leading cross media planning tool