Target Planning Guide
What is it?
The Target Planning Guide lays out the best-value media choices for an upcoming campaign. Use it like a “shopping list” to select the right vehicles at good prices. Vehicles specified in the list are those which deliver your required target audience for the lowest possible CPM.
Who needs it?
A Target Planning Guide is most useful to media agencies and clients.
What does AMC need?
- National TV spot plan (optional)
- Online plan (optional)
- List of acceptable non-TV media types and requirements / restrictions for use
- Local city budget
- Target audience definition
- Summary of campaign strategy and sample of execution or creative concept, if available
.
What do clients get?
- Recommended budget allocation for relevant media types
- Pre-determined allocations for TV can be locked in; non-TV can be built around TV
- List of recommended vehicles for use in the campaign, plus back-up vehicles
- TV Programs
- Magazine & Newspaper titles
- Billboard and LED locations
- Website names and sub-domain
- Subway stations
- Store / building LCD networks
- etc.
- Recommended net price range for each vehicle
How long does it take?
Most Target Planning Guides can be delivered within 10 working days.
AMC is media neutral and fully independent
