How many viewers of our ad are likely to buy sports shoes in the next year?
It depends on the media plan. Purchase behavior for all durables categories, along with FMCG, is monitored in the AMC panel. Once you select a media plan for your ad – which media, channels, publications etc. – and duration, you can see the estimated number of category users, purchasers, brand loyalists, etc., that will be reached by the plan.
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