We count all media because all media count

It is no longer possible to create an effective media plan with just TV ratings data. All marketers face increasing pressure to diversify their media spend for better reach, impact and ROI. But until now, there has been no unified source of media data which would allow an advertiser, media buyer or media planner to directly see interactions between media; no direct way of measuring how they contribute to business performance, or what would happen if media budget allocations were shifted. Without information, change for the better is hard.

Everyone knows that exposure to brand communications through all media count collectively towards the final outcome of a campaign. Yet in China there exist only fragmented media research services, mostly for TV. Internet has an abundance of data from an abundance of sources. Radio and magazine and newspapers are measured sporadically. Outdoor still defies systematic measurement. Similarly, point of sale, LCD, bus, metro and ambient media figures are provided, without audit, only by vendors. The greatest barrier to more effective media planning and buying is that none of the ratings for any of these media are integrated with each other.

This has changed. All Media Count counts all media. We measure them individually and collectively. We are the only media and market research company in China with single source reach and frequency data for all above-the-line media. We also provide exposure data for below-the-line. But we do more than collect media information: we care about how media and advertising exposure affect brands. That’s why we link media usage to lifestyle, shopping behavior, brand and product awareness, trial, usage, image, equity, preference and loyalty.

AMC's multiple media data enables cross-media targeting for the first time. This means new opportunities for clients to innovate, integrate and drive better results from their media investment.