We count all media. Because all media count.
Key Facts (Q3 2011)
- Established in Hong Kong in 2007
- Busines activities are primarily in mainland China (WOFE)
- Head office in Beijing
- Providing syndicated media data and customized research services
- Single source media data collected from panels of N=500 respondents in each of 4 cities
- Ability to reach another 150 Tier 2 and Tier 3 cities
- Data coverage: Daily respondent-level data, across 11 media types accounting for over 10,000 differernt media vehicles
- AMC developed proprietary cross-media planning system "Applbox"
- Key clients currently and recently served: Nokia, Wrigley, P&G, AB-Inbev, Mediacom, Carat, MEC
