Mike Underhill - Founder and CEO
Summary
- Has worked and lived in China since 1996
- Formerly GM China Ipsos-ASI. Prior to that, TNS & Research International
- Extensive knowledge of China’s advertising and media research environment
- Has consulted on, pre-tested, post-tested, tracked or analysed hundreds of TV commercials
- Consults to leading advertisers and is a speaker in the ad and media-related research community
- BA. – Psychology; BCA. – Marketing
Professional profile: http://cn.linkedin.com/in/michaelunderhill
Twitter: @half_wasted
Hongsheng Xu - Data Processing
Summary
- Six years media panel data management experience
- Formerly with CTR home panels
- BSc. – Information Systems
Black Huang - Technology Development
Summary
- Eight years IT development experience
- Formerly Qunar.com; Asiacom; Ezcross
- BSc. – Mechanical Engineering
