The melamine milk scandal in China has shaken a developing pillar industry and promises knock on effects for the food sector and for dairy industry players worldwide. All Media Count is capturing the impact of the scandal in our report which covers 900 milk consumers in nine Chinese cities and regions shortly after the scandal broke.
Our single-source media ratings data measures all data, thus connecting the dots between advertising, TV & non-TV media, promotion, product trial, usage, brand preference, image and equity. This enables you to get the most out of your advertising dollar.
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